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Aaron's Blog

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  • Why Style Still Matters Even When You're Disabled

    Why Style Still Matters Even When You're Disabled

    Aaron Warren

    When my able-bodied friends talk about their shoe collections, nobody questions it. Nobody asks why they "need" fifteen pairs of sneakers or why they care so much about having the...

    2 comments

    Why Style Still Matters Even When You're Disabled

    Aaron Warren

    When my able-bodied friends talk about their shoe collections, nobody questions it. Nobody asks why they "need" fifteen pairs of sneakers or why they care so much about having the...

    2 comments
  • Real Talk: Why Feel-Good Marketing Misses the Mark

    Real Talk: Why Feel-Good Marketing Misses the Mark

    Aaron Warren

    Sixty-one million Americans have a disability. That's nearly one in five people - a market larger than the entire population of South Korea. Yet most brands treat us like a...

    Real Talk: Why Feel-Good Marketing Misses the Mark

    Aaron Warren

    Sixty-one million Americans have a disability. That's nearly one in five people - a market larger than the entire population of South Korea. Yet most brands treat us like a...

  • Behind The Zipper: The Day I Realized I Was Building More Than a Shoe Company

    Behind The Zipper: The Day I Realized I Was Bui...

    Aaron Warren

    For months, I'd been telling people that Zipped Brands was simple: take mainstream shoes, add zippers, make them accessible. Problem solved. Business model complete. Then this email changed everything.

    Behind The Zipper: The Day I Realized I Was Bui...

    Aaron Warren

    For months, I'd been telling people that Zipped Brands was simple: take mainstream shoes, add zippers, make them accessible. Problem solved. Business model complete. Then this email changed everything.

  • Real Talk: Why Calling Us 'Differently Abled' Sucks

    Real Talk: Why Calling Us 'Differently Abled' S...

    Aaron Warren

    Last week, I got an email that made me want to throw my phone across the room (even though I literally can't). A well-meaning organization reached out about partnering with...

    2 comments

    Real Talk: Why Calling Us 'Differently Abled' S...

    Aaron Warren

    Last week, I got an email that made me want to throw my phone across the room (even though I literally can't). A well-meaning organization reached out about partnering with...

    2 comments
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