Zipped Brands: Aaron's Blog

Things I Wish People Understood About Me (And D...
Living with a visible disability like Spinal Muscular Atrophy (SMA), I’ve experienced some truly astonishing (and sometimes just plain weird) moments when interacting with people.
Things I Wish People Understood About Me (And D...
Living with a visible disability like Spinal Muscular Atrophy (SMA), I’ve experienced some truly astonishing (and sometimes just plain weird) moments when interacting with people.

Why Style Still Matters Even When You're Disabled
When my able-bodied friends talk about their shoe collections, nobody questions it. Nobody asks why they "need" fifteen pairs of sneakers or why they care so much about having the...
Why Style Still Matters Even When You're Disabled
When my able-bodied friends talk about their shoe collections, nobody questions it. Nobody asks why they "need" fifteen pairs of sneakers or why they care so much about having the...

Real Talk: Why Feel-Good Marketing Misses the Mark
Sixty-one million Americans have a disability. That's nearly one in five people - a market larger than the entire population of South Korea. Yet most brands treat us like a...
Real Talk: Why Feel-Good Marketing Misses the Mark
Sixty-one million Americans have a disability. That's nearly one in five people - a market larger than the entire population of South Korea. Yet most brands treat us like a...

Behind The Zipper: The Day I Realized I Was Bui...
For months, I'd been telling people that Zipped Brands was simple: take mainstream shoes, add zippers, make them accessible. Problem solved. Business model complete. Then this email changed everything.
Behind The Zipper: The Day I Realized I Was Bui...
For months, I'd been telling people that Zipped Brands was simple: take mainstream shoes, add zippers, make them accessible. Problem solved. Business model complete. Then this email changed everything.

Real Talk: Why Calling Us 'Differently Abled' S...
Last week, I got an email that made me want to throw my phone across the room (even though I literally can't). A well-meaning organization reached out about partnering with...
Real Talk: Why Calling Us 'Differently Abled' S...
Last week, I got an email that made me want to throw my phone across the room (even though I literally can't). A well-meaning organization reached out about partnering with...

From Tennessee to Germany: Our First Internatio...
My first international sale was exciting, terrifying, and a little wild. One minute I was celebrating. The next I was frantically Googling how to ship to Germany. From filling out...
From Tennessee to Germany: Our First Internatio...
My first international sale was exciting, terrifying, and a little wild. One minute I was celebrating. The next I was frantically Googling how to ship to Germany. From filling out...